A chargeback is a charge returned to a payment card after a customer successfully
disputes an item on their account statement or transactions report. A chargeback may occur on
debit cards (and the underlying bank account) or on credit cards. Chargebacks can be granted to
a cardholder for a variety of reasons.
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How do we understand chargebacks?
Chargebacks are done for charges that have been fully processed and settled. They
must be
reversed through an electronic process involving multiple entities. As a result, they can take several
days to
settle and return to the original account fully.
The chargeback process is similar across most credit card networks and issuing
banks, with
specific differences for each bank or network. A chargeback works from the issuing bank through the card
network and
to the merchant's acquiring bank. The merchant can decide to dispute the chargeback or accept it.
Chargebacks are a consumer protection tool that allows consumers to get their
moneyback for
fraudulent charges or purchases that don’t live up to standards by submitting a dispute with their card
issuer.
If you notice a transaction on your credit card account that doesn’t look familiar
or run
into
issues with a recent order, you may want to (and should) dispute the transaction. Generally, you’ll have
two
options
when disputing a transaction: refund or chargeback.
A refund comes directly from a merchant, while a chargeback comes from your card
issuer.
When to ask for a chargeback
A chargeback is the payment amount returned to a debit or credit card after a customer disputes
the
transaction.
The merchant or the cardholder’s issuing bank can initiate the chargeback process.
Merchants typically incur a fee from the card issuer when a chargeback occurs.
Federal law requires card issuers to offer chargebacks within 60 days of the billing date.
In cases other than fraud, you may be able to resolve your issue directly with the merchant
rather
than by requesting a chargeback from your bank.
Charges can be disputed for many reasons, such as
A cardholder being charged by a merchant for items they never received
A merchant duplicating an order by mistake
Mistaken costs caused by a technical issue
Fraudulent charges from credit or debit card information that has been compromised
What Is the Chargeback Process?
The primary participants in the chargeback process are the cardholder, the merchant,
the
issuing bank, the acquiring bank, and sometimes the credit card network.
The cardholder/customer
These may be the same individual, but only sometimes. The cardholder is the actual
owner
of the payment card used to purchase the dispute. The customer is the individual who placed the
transaction.
In a typical transaction or a friendly fraud chargeback, the cardholder and the
customer
are the same person. In an actual fraud scenario, the customer who made a transaction with a stolen card
is
not the same person as the cardholder who disputes it later.
1) The merchant
is the individual or company who sold a product or service to the customer. When the
chargeback is filed, the merchant must decide whether to accept or dispute it.
2)The issuing bank (Issuer):
A bank or other financial institution that issues a branded payment card to the
cardholder. Examples: Bank of America, Wells Fargo, Capital One.
3)The acquiring bank (Acquirer)
The merchant’s bank holds their merchant account and enables them to accept credit
card
payments.
4)The credit card network:
The association that owns the credit card brand used in the transaction. The four
major
credit card networks in the United States are Visa, Mastercard, American Express, and Discover. These
networks set the terms for credit card transactions, followed by the issuing banks.
Other companies that service merchant accounts, such as payment processors and
gateways,
may also become involved in the chargeback process.
What is Chargeback Processing?
The merchant or the cardholder’s issuing bank can initiate the chargeback process.
If started with a merchant, the process is similar to a standard transaction; however, the funds are
taken from a merchant’s account and deposited with the cardholder’s issuing bank.
How Do You Fight a Chargeback?
When a customer initiates a chargeback, the merchant has a set period to respond.
This varies by the payment processor but is usually around 30 days. At this time, the merchant can
provide the signed receipts, contracts, and any other documentation that shows that the chargeback is in
error.
Why do chargebacks happen?
When a credit card company issues a chargeback, they use a code to indicate the
reason for the reversal. There are four general chargeback code categories:
Fraud
Quality
Clerical
Technical
1) Fraud
Chargebacks exist to make it safer for customers to shop. They protect against other
fraudulent purchases made without the buyer’s knowledge or consent. Fraud is the most common reason for
a chargeback.
Chargebacks with the following reason codes have been requested due to fraudulent
activity:
Chargeback reason
American Express reason code
Discover reason code
Visa reason code
Mastercard reason code
The card wasn't present at the time of the transaction
F29
UA01
10.4
4834
Counterfeit Europay, Mastercard, or Visa (EMV) card
F30
UA05 or UA06
10.5
4870
The card was not present at the time of the transaction
F29
UA06
10.4
4863
EMV card was lost, stolen, or not received at the time of the transaction
F31
None
None
4871
2) Quality
Chargebacks also keep retailers accountable. If a buyer receives a defective product
or never receives the item they paid for, they can initiate a chargeback.
In many cases, no proof of delivery or an illegal returns policy will mean a
customer is entitled to a chargeback.
An increasing number of merchants are offering product or service subscriptions.
While free trials are great for encouraging customer sign-ups, you can be hit with chargebacks if
subscriptions aren’t cancelled promptly when requested.
Chargeback reason
American Express reason code
Discover reason code
Mastercard reason code
Visa reason code
Defective goods and services
C32
RM
None
13.3
Goods or services were not as described
C31
RM
None
13.3
Goods or services were not as described
C08
RG
4855
13.1
3) Clerical:
A clerical chargeback can be raised if a buyer is billed twice for an item or a
return is made without a refund.
Chargeback reason
American Express reason code
Discover reason code
Mastercard reason code
Visa reason code
Invalid card number
P01
IN
4834
12.1
Incorrect transaction amount
P05
AW
4846
12.4
Duplicate charges
P08
DP
4999
12.6
4) Technical:
If there’s an issue with the buyer’s bank or credit card, or they don’t have funds
in their account, a technical chargeback may be issued.
Website errors and confusing checkout processes can also cause technical
chargebacks. To combat this problem, use a reliable e-commerce solution with a hassle-free checkout.
Limits distractions at the checkout so customers know exactly what they’re buying.
Chargeback reason
American Express reason code
Discover reason code
Mastercard reason code
Visa reason code
Invalid card number
F10
UA01
4837
10.1
Missing signature
F14
UA02
4840
10.2
What is friendly fraud?
Illegitimate chargebacks (friendly fraud)
Sometimes, customers will initiate chargebacks despite receiving their purchases.
Termed “friendly fraud,” illegitimate chargebacks can occur because consumers are
unhappy with their products, are confused about payments, or are simply trying to gain a free product.
It’s estimated that 61% of all chargebacks happen due to friendly fraud.
Nicolas Tranchant, founder of jewellery store Vivalatina, says, “The biggest reason
for our chargebacks has been the client’s dishonesty. Sixty per cent of them are claimed without even an
email to explain a problem with the jewellery we had shipped to them, with no explanation and no intent
to allow us to solve the issue.”
In these cases, merchants can dispute customer chargebacks to regain funds.
How do you dispute a chargeback?:
Respond as quickly as possible when disputing a chargeback since delayed action may
result in a chargeback loss.
1) Gather information
Identify the customer and transaction in question when you’re notified of a
chargeback. Source as much information about the transaction as possible, including warehouse data and
delivery status.
You can also contact the customer directly to see if their issue can be resolved.
2) Submit your chargeback response
If you feel that a chargeback has been made unfairly, you can submit your evidence
in a dispute response.
This document is returned to the bank or card issuer that sent you the chargeback
letter (alternatively, you may need to initiate your own chargeback dispute). Follow any formatting
instructions and deadlines, and ensure you directly respond to the chargeback’s
reason code.
For disputed fraud or “no authorisation” chargebacks, provide evidence that the
cardholder was aware of and authorised the transaction. AVS (address verification system) matches, CVV
confirmations, signed receipts, or contracts may help to prove this.
3) Await the decision
After you submit a rebuttal, the situation is out of your hands while the
processor’s acquiring bank reviews the information. The cardholder’s bank makes the final decision about
whether it will process the chargeback, and it will inform the customer of its decision.
4) Disputing chargebacks
Consumers benefit from the protection chargebacks provide against fraud and poor
customer service.
Chargeback rules promote fair return policies and discourage retailers from selling
subpar products. But, when consumers abuse the chargeback system, merchants can face unexpected losses
and fees.
Merchants can recover disputed funds by submitting evidence to a consumer’s credit
card company, showing that the customer authorised the transaction and received their purchase.
What is Chargeback handling?
1) What is Process flow?
As depicted in the below process flow, a chargeback will complete a full circle. It
is initiated by the cardholder and issuing bank, and ultimately, your response will be presented to the
cardholder and issuing bank.
English
Legible
The professional look and feel
Structured and organised format
How do ACCOUNTING CHARGEBACKS work?
The initial chargeback—the reversal of the transaction the cardholder is
disputing—should be posted to Accounts Receivable. This positions each chargeback as funds owed to
you and which you expect to recover. You can also create a special designation for this, such as
“Accounts Receivable Chargebacks.”
What is CHARGEBACKS INSURANCE?
A chargeback occurs when an agent has to pay back a portion of their commission
because their client passes away or cancels an insurance policy early. Each company's chargeback
schedule and contract is slightly different, and chargeback rules vary by product line.
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